About Modded Detroit

Modded Detroit is one of the fastest-growing automotive lifestyle brands in the Midwest. Rooted in Detroit’s legendary car culture, we connect enthusiasts, builders, and creators through high-impact events, premium merch drops, and viral content. With a strong community and massive digital reach, our mission is to redefine the modern car scene while keeping it authentic and inclusive to the Motor City spirit.

Our Digital Reach

We average over 3 million views per month across all platforms, with a highly engaged and loyal audience.

• Instagram – 50K followers
• TikTok – 92K followers
• Snapchat – 12.1K followers
• Facebook – 6K followers
• YouTube – 1.83K subscribers

Audience Demographics

• 80% aged 18–34
• 70% male / 30% female
• Primarily automotive enthusiasts, creators, and industry professionals

Event Exposure

We host both large-scale and pop-up events with major car turnout:

• Small events: 500–1,500+ cars
• Large events: 3,000–4,500+ cars

Past Highlights

• Featured at the Detroit Auto Show — full basement + upper-level gallery display, over 300,000 attendees.
• First collaboration with Houston’s Hot Chicken (Troy) drew over 4,000 cars in one week of advertising.
• Strategic partner of M1 Concourse, with access to all their events

Sponsorship Tiers

Tier 1 – Starter Sponsor

Starting at $500/month

• 1 monthly social media post + story feature
• Logo placement on event banners (shared area) Modded Detroit Window Decal Pack
• Send them a free MD decal pack as part of their partnership (helps build community + advertising)
• Early notice or access to low-key pop-up meets, cruises, or networking events (non-VIP, but still exclusive feeling)
• Discount on Higher Tiers or Merch
• 10% off Modded Detroit merch
• Or: credit toward future event booth upgrade if they bump to Tier 2+
• 1 car at events

Tier 2 – Partner Sponsor

Starting at $1,000/month

• 2 monthly social posts + 5 story features
• Premium logo placement on our event banners
• 10x10 booth space at events (non-VIP area, no cars next to the tent) or 2 cars
• Product promotion at one Modded Detroit event

Tier 3 – Headline Sponsor

Starting at $1,500/month

• Top-tier media placement across all channels
• Dedicated social media content (Reel + TikTok + static posts)
• VIP booth space (10x10) + 2 featured cars beside your tent
• Co-branded merch or product collab opportunity
• First choice on limited sponsorship activations and promotions

 

Add-On Package

Branded Car Feature – $2,000/year
Your logo is placed on one of our high-visibility cars, featured regularly in content and events throughout the year.

Let’s Partner Up

Modded Detroit gives your brand access to one of the most authentic and engaged automotive communities in the country. Whether you’re in auto parts, streetwear, tech, food, or lifestyle, we offer custom integrations to help you make a real impact.

📧 Contact us: moddeddetroit@gmail.com
📱 Follow us: @moddeddetroit (Instagram, TikTok, Snapchat, Facebook, YouTube)

Let’s build something unforgettable.